Keratin Facts

This Video Explains The Core Benefits of
Keratin to your Hair.

Keratin FAQ's

Keratin is one of a family of fibrous structural proteins. Keratin is an important protein in the epidermis, it is the protein that protects epithelial cells from damage or stress. Keratin is extremely insoluble in water and organic solvents. It is the key structural material making up the outer layer of human skin. Keratin monomers assemble into bundles to form intermediate filaments, which are tough and form strong unmineralized epidermal appendages found in reptiles, birds, amphibians, and mammals. Keratin has two main functions: to adhere cells to each other and to form a protective layer on the outside of the skin. In epithelial cells, keratin proteins inside the cell attach to proteins called desmosomes on the surface.

Keratin Complex Smoothing Therapy treatments are professional smoothing treatments powered by keratin. All treatments are performed in-salon by a professional stylist. Smoothing Therapy treatments repair damage and breakage, reduce frizz, curl and unruly flyaways, and make the hair smoother and healthier-looking. They also prevent humidity, the main cause of frizz, from impacting the hair. After a Smoothing Therapy treatment, it’s easier to achieve a flawless blowout at home: The hair is more manageable, blow-drying becomes quicker and easier, and daily styling time is significantly reduced.

Remember, keratin is a natural protein that makes up most of your hair. The properties of keratin are amazing in that they can refresh dryness and damage, but if your hair is naturally curly, there is nothing keratin proteins could do to change that. Keratin is a naturally found in the flat cells of our hairs, it keeps them strong, elastic and healthy,

We recommend you color the hair first. If done same day -no conditioner- after shampooing color out. ... A: Wait 2 weeks after Keratin treatment to apply any color. For hair with treatment in- use ammonia-free color.

Hair stylists recommends for the Full treatment, a minimum wait of 4 months and an Express at every 4-6 weeks. Remember, keratin is a SMOOTHING treatment, not a straightener and as such gradually washes out. The fewer times you wash your hair after your treatment the longer it will last.

Keratin Complex Smoothing Therapy treatments utilize a simple, four-step process. Your stylist will first use a special deep-clarifying shampoo to prepare the hair for treatment and to remove residue and buildup resulting from previous hair care products. Next, the selected smoothing treatment is applied; the hair is blow-dried and then flat ironed, sealing in the treatment for a smooth, silky finish. Steps may vary depending on the service performed.


Main Office Middle East 
ELTO Trading S.A.R.L
Zalka Facing Hotel PROMENADE - La Violette bldg. 1st floor.
Beirut, Lebanon
Phone : 00961 1 901 252
Mobile : 00961 3 566 989


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